Model A: Paid campaign platform
We set up a paid sending tool, connect the sending mailboxes, load your list, write the sequence and monitor replies. You get reports and a clear view of what is working. Best for larger volumes and ongoing campaigns.
Email Campaign Management Services
Cold email campaigns run for you, on a paid sending platform or manually from your own company mailboxes.
Cold email campaigns, managed end to end
A good list is only half of outbound. We take your verified prospect list and turn it into a running campaign: setup, messaging, sending, reply monitoring and reporting.
- Sending setup with SPF, DKIM and DMARC checks
- Personalised email sequences with follow-ups
- Reply monitoring and sorting of positive responses
- Verified lists delivered in Google Sheets or Excel
- Regular reports on sends, bounces and replies
You choose how it runs
- Paid platform, managed by Lead Nexra
- Manual sending from your company mailboxes
- Or take the list and run it yourself
Two campaign models
Both start with a verified list. The difference is where the emails are sent from.
Model B: Manual sending
You provide up to three email accounts on your company domain. We send manually from them, one prospect at a time, with personalised messages. Best for smaller, highly targeted campaigns where each message matters.
Protect your domain before you send
Cold email sent from your main business domain can hurt its reputation. We recommend these safeguards.
- Use a secondary domain for outreach, such as a variation of your brand name, rather than your main domain.
- Configure SPF, DKIM and DMARC on the sending domain.
- Warm up new mailboxes for a few weeks before sending at normal volume.
- Keep daily sending per mailbox low. A common conservative ceiling is about 30 to 50 emails.
- Send only to verified addresses and honour every opt-out request.
How it works
Verified list
We build or clean your list with manual research and paid tools, then validate every email.
Setup
We prepare the sending domain, mailboxes and tracking, and write your email sequence for approval.
Send and monitor
We launch the campaign and watch bounces and replies, adjusting where needed.
Report and hand over
You receive reports and a list of positive replies, ready for your sales team.
Learn more
Read our cold email campaign guide, the email list cleaning guide and what B2B lead generation is.
Related services
Cold Email & LinkedIn Outreach
Personal outreach to real decision-makers.
Learn more →B2B Email List Building
Custom prospect lists with data enrichment.
Learn more →Email Verification & List Cleaning
Cut bounces and protect your sender reputation.
Learn more →Frequently asked questions
What is the difference between the two campaign models?
On the paid platform model we set up and manage a paid sending tool for you. On the manual model you give us up to three mailboxes on your company domain and we send one at a time from them.
Why do you recommend a separate domain for cold email?
Cold email can damage a domain’s reputation if it is sent badly. A secondary domain, such as a variation of your brand name, keeps your main business domain and everyday email protected.
How many emails can be sent per day?
Volume depends on the age and warm-up state of each mailbox. Many senders use a conservative ceiling of about 30 to 50 emails per mailbox per day, and we agree a limit with you before we start.
Do I need to give you my main email password?
We prefer dedicated sending mailboxes created for the campaign. Where access to a mailbox is needed, we use the safest method your email provider allows and agree this with you first.
Do you guarantee replies or booked meetings?
No. Results depend on your offer, your target market and the quality of the list. We guarantee a clear process, verified data and regular reporting.
Can I use the campaign service with my own list?
Yes. We can clean and verify your list first, or build a new one for you.